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For most of his young life, Blanket Jackson has kept a low profile.

At 15, Blanket is the most seldom-seen of Michael Jackson’s three children, and those who know the boy best say that’s no accident.

Like his father, Blanket has often been described as shy and withdrawn, but it appears that these days, he’s taking a page from his older sister Paris’ book and embracing the public’s fascination with his life and family.

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As you may have noticed, Paris is everywhere these days.

Insiders say the 19-year-old has a team of 20 full-time employees working around the clock to keep her in the spotlight.

And whether he likes it or not, it looks like Paris is bringing Blanket with her.

Despite not having any known social media accounts of his own, Blanket has been popping up on Snapchat and Instagram in recent weeks.

Blanket sightings on Paris’ pages are often result in the aspiring model’s most “liked” and shared posts.

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Naturally, there’s been talk of Paris “exploiting” her press-shy younger brother, but fortunately, those closest to Blanket say he doesn’t mind in the slightest.

In fact, he’s reportedly shaking off his introverted ways and developing into a self-assured and media savvy young man,

Blanket changed his name back in 2015, and insiders say the new moniker, which is finally catching on, is of tremendous symbolic significance to the boy.

Blanket now goes by Bigi, and these days, his family and friends say he’s projecting a much more “confident” image.

Insiders tell People magazine that Blanket/Bigi is still “shy around people he doesn’t know,” but is gradually coming out of his shell/

His inspiration, the sources say, is his father, who didn’t allow his natural shyness to interfere with his career as one of the most iconic pop performers of all time.

“The kids live like Michael is constantly looking down upon them,” a family friend tells People.

The insider goes on to say that Bigi “has had the most problems adjusting after Michael died. He acted very lost and extremely upset.”

However, he adds that Bigi is beginning to overcome the trauma of losing his father so unexpectedly, and is able to instead celebrate Michael’s life.

We wish Bigi all the best.