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From the very beginning of their relationship rumors of Travis Scott cheating on Kylie Jenner have been circulating non-stop.

Many believed the rapper was caught redhanded when a photo that purported to show Travis hooking up with another woman made the rounds on social media.

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It was later revealed that the pics were staged by an internet "prankster" named Christian Adam.

Even lamer than Adam’s prank is the fact that he justified his act of supreme douchebaggery by describing it as a high-minded "social experiment."

The goal, he claimed, was to prove how easy it is to "fool the internet."

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"Never believe anything you see on the internet :)" Christian wrote on Instagram.

"(DISCLAIMER: this video was NOT made to intentionally hurt Travis Scott, Kylie Jenner or the entire Kardashian family in ANY way shape or form)."

Well, we guess he was successful — but it seems he wasn’t terribly bothered by the number of people he would need to hurt in order to prove his point.

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You can punch someone in the face and claim it wasn’t your intention to hurt them, and any harm was purely accidental, but the damage remains the same.

Not surprisingly, Kylie was quick to denounce the prank:

"Idk if this is really a social experiment to some people but you’re messing with real people, real relationships, real family. I’m happy my relationship is strong because this is getting out of hand," she wrote on Instagram.

Kylie Jenner, Pregnant, and Travis Scott
(YouTube)

"The internet scares me sometimes for real."

Big sister Kim Kardashian came to Kylie’s defense, bashing Christian in an irate tweet:

"I hate that I am bringing attention to this but this is absolutely disgusting that you would find this funny to mess with Travis & Kylie who just started a family together.

Their Debut!
(Getty)

"This is really damaging to relationships, families and is just so wrong!"

Adding a note of levity to this otherwise dark episode, Scott addressed the prank in hilarious fashion:

"I don’t be on balcony wit no thots. That s–t lame. Try again u trollssss. Me and my wifey sturdy. Back to celebrating!!!"

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He added:

"Only got love for my wife."

We guess it’s time for the "Kylie and Travis are secretly married" rumors to resurface and replace the cheating rumors!

Pretty savvy move by Travis, really.